A Year of Abort73 Feedback

It was one year ago that Abort73 released our new feedback survey–a much more comprehensive offering than its predecessor. And because it now runs off an actual database, it makes statistical analysis much easier as well. Here's an overview of the last 12 months of submissions.

Seventy-six percent of those who filled out our survey were female–an indication that lots more women are visiting Abort73.com than men, or that women are just more likely to fill out the survey (as an aside, 66% of our Facebook fans are female). Thirty-one percent of our survey responders were younger than twenty. Another thirty-two percent were in their twenties. The full breakdown is below.

≤14 years: 2.41%
15-17 years: 17.18%
18-19 years: 11.68%
20-24 years: 18.90%
25-29 years: 13.06%
30-34 years: 10.31%
35-39 years: 7.56%
40-49 years: 6.19%
50-59 years: 10.31%
60-69 years: 1.03%
≥70 years: 1.37%

Prior to visiting Abort73, each respondent is asked to describe their position on abortion in one of seven ways. Those results are below.

"I have never given much thought to abortion": 2.75%
"I don't know what to think about abortion": 1.72%
"I believe abortion is wrong, but it should remain legal": 7.22%
"I don't see anything wrong with abortion": 4.81%
"I believe abortion is a fundamental human right and I am actively working to protect it": 13.40%
"I believe abortion is wrong, but I've never done much to oppose it": 26.46%
"I believe abortion is a severe injustice and I am actively working to oppose it": 43.64%

If we were to separate those responses into the traditional pro-life / pro-choice divide, we could say that 25% are pro-choice, 70% are pro-life, and 5% are undecided. Breaking those responses down by gender, the percentages were almost the same. Breaking them down by age, however, shows some disparities. Among those under 20, only 7% view abortion as a fundamental human right. Seventy-eight percent could be classified as "pro-life," though 40% indicated they'd never done much to actively oppose abortion. Among those in their twenties, 24% view abortion as a fundamental human right. Sixty-six percent could be classified as pro-life.

Among all responders, 34% indicated that Abort73 changed the way they think about abortion,  63% indicated that they learned something new, and 79% indicated that they would be willing to refer others to Abort73. Among those not actively advocating for or against abortion, 51% said Abort73 had changed their thinking on abortion. Interestingly, among those actively working to oppose abortion, 3% would not refer others to Abort73. Among those working to protect abortion rights, 10% would refer others to Abort73.

Of those surveyed, 38% said they viewed 5 pages of content or less, 30% said they viewed 6-10 pages of content, and 32% said they viewed more than 10 pages of content at Abort73.com. The most common referrers to the website are listed below.

From a Friend: 10.65%
Abort73 Shirt, Sticker, Pen, Etc: 7.90%
Online Search for Abortion Info: 26.12%
Facebook: 15.12%
Twitter: 0.34%
YouTube: 1.03%
Magazine Ad: 2.06%
Link from Another Blog/Website: 12.03%
Summer Festival: 3.44%
At Church:  1.72%
Other:  19.59%

So, what's the takeaway from all these numbers? I think there's much to be encouraged by and much to still work on. I'm excited to see that we're reaching our target demographic–particularly in terms of age, but I'd like to see us reach a broader cross-section of those not already opposed to abortion. I'm excited to see the reach we're having among women, but I'd like to see more men become willing to engage on this issue. I'm excited to see the ideological trending of those under 20, but I'd like to see those convictions not evaporate during their 20's. I'm excited to see that Abort73 is changing the way people think about abortion, but I'd like to see it change the way far more people think about abortion. And finally, I'm so encouraged by all the people who are referring others to Abort73, but I wouldn't mind seeing that number go up either!

I just added a couple pages of new comments to our Feedback page, so if you want to see what people have been saying, take a look. There's plenty of positives (and more than enough negatives!)